MyLab Marketing with Pearson eText + Print Combo Access Code for Consumer Behavior
| By: | Michael Solomon;Cristel Russell |
| Publisher: | Pearson Education (US) |
| Print ISBN: | 9780135397220 |
| eText ISBN: | 9780135397220 |
| Edition: | 15 |
| Copyright: | 2027 |
| Format: | Online Resource |
Expires on Sep 27, 2026
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For consumer behavior courses.
A market leader in 21st Century consumer research
Consumer Behavior is a deeply researched account of why and how we select, purchase and consume products, services or experiences. This classic text, by a prolific author team, explores the social, economic and technological factors that have fundamentally changed consumer behavior in this age of digital ubiquity.
Conversational and lively, the 15th Edition gets students “future ready” by making every example meaningful and relevant. Readers consider the impact of a 21st Century worldview on consumer behavior, from AI and digital nomadism to thrifting and immersive art to influencer culture and personal branding.