Integrated Marketing Communication: A Balanced Approach
| By: | Winchester,Maxwell; Ling, Peter; Stocchi, Lara; O. Lwin, May; Shin, Wonsun; Kang, Hyunjin Kang |
| Publisher: | Oxford University Press Australia & New Zealand |
| Print ISBN: | 9780195596717 |
| eText ISBN: | 9780195596724 |
| Edition: | 0 |
| Format: | Reflowable |
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