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Cover image for book Commercial Space Design and Customer Experience

Commercial Space Design and Customer Experience

By:Olivier Mesly, Christophe Réthoré
Publisher:Cambridge Scholars Publishing
Print ISBN:9781036446246
eText ISBN:9781036406929
Edition:1
Copyright:2024
Format:Page Fidelity

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This book covers retail space design and its effect on customer experience and consumer behavior. It proposes models and actionable recommendations, blending theory with reality. For students and professionals aiming to elevate their understanding of retail marketing and design.