Enhancing Customer Experience in the Service Industry
A Global Perspective| By: | Levent Altinay, Surya Poudel |
| Publisher: | Cambridge Scholars Publishing |
| Print ISBN: | 9781443884969 |
| eText ISBN: | 9781443886192 |
| Edition: | 1 |
| Copyright: | 2015 |
| Format: | Page Fidelity |
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Table of Contents
The essays included in this text provide a new and definitive overview of customer experience and how it can be managed and enhanced in the service industry. The highly qualified international team of contributors ensures that it adopts a global perspective.