Event Communication: Theory and Methods for Event Management and Tourism

Effective communication is vital in event management. Event Communication: Theory and Methods for Event Management focuses attention on communication studies as applied to Event Management, through the whole event management process. It pays particular attention to the latest technological innovations with the event industry including virtual events and digital technologies. With a wealth of case studies and examples of best practice, it explains the communication process covering issues such as: *Relationship and integrated communication for the event stakeholder management; *Different typologies of users and consumer behaviour; *Communication planning and results; *Events storytelling: dramaturgy and metacommunication; *How to increase engagement and deliver immersive experiences; *Innovative digital technologies and virtual events; *Evaluating event communication.