Developing Successful Sport Sponsorship Plans
| By: | David K. Stotlar, Mark Nagel |
| Publisher: | FiT Publishing |
| Print ISBN: | 9781940067223 |
| eText ISBN: | 9781940067308 |
| Edition: | 5 |
| Copyright: | 2017 |
| Format: | Page Fidelity |
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Acquiring sponsorship agreements that are a good fit for both the sport organization and the corporation is one of the most crucial and challenging aspects of a sport manager’s job. In Developing Successful Sport Sponsorship Plans, 5th Edition, readers will have at their disposal a practical, step-by-step guide to identifying, soliciting, obtaining, and implementing appropriate and lucrative sponsorship opportunities.